Content Creation future is ‘Deepfake’


A few months ago, millions of viewers in South Korea watched MBN channels to receive the latest news. Business news related to content creation. Content creation is on to the way to its future, which is deepfake. Here is the business news via content creation.

At noon, regular news anchor Kim Joo began reading the newspaper’s headlines. This is a list of relatively natural stories from late 2020, along with the latest information on Covid-19 and widespread support.

However, this particular news was far from normal because Kim Joo was not on the screen. Instead, its “deepfake” version was replaced. This is a computer copy designed to fully reflect the sound, movements, and postures of your face.

Viewers were already aware that this was happening, and the South Korean media reported mixed reactions after watching. Some were surprised by its realism; while others were worried, that Kim Jong-UN would lose his real job.

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MBN said it will continue to use deepfake for some of the latest news, but Korean company Money brain, the company behind AI technology, is looking for buyers of other media in China and the United States.

When most people think of deepfake, they imagine a fake movie of a celebrity. In fact, it became a hot topic around the world last week after the release of such a fake and very realistic video of Tom Cruise on TikTok.

Despite the negative consequences of the colloquial term deepfake (people usually do not want to be associated with the word “fake”), this technology is becoming more and more commercially used.


This application, which is more accurately read as a video produced by artificial intelligence or artificial media, is growing rapidly in areas such as news, entertainment and education, and technology is becoming more sophisticated.

One of Synthesia’s first commercial hires was a London-based company that produces artificial intelligence-based training videos for WPP global advertising and business consulting firm Accenture.

“This is the future of content production,” said Victor Reparbley, CEO and founder of Synthesia.


To create a movie produced by artificial intelligence using the Synthesia system, simply select from several avatars and enter the word you want. This is almost perfect.

Mr. Riparbelli says this means that global companies can easily make films in a variety of languages, including in-house training courses.


“Let’s say we have 3,000 warehouse workers in North America,” he says. “Some of them speak English, but others are fluent in Spanish.


“If you need to convey complex information, a 4-page PDF is not a good way to do it. It is much better to make a 2-3 minute video in English and Spanish.

“If you need to film all of these films, this is a huge task. Now, with a [small] production cost, you can do it no matter how long it takes someone to write a screenplay. “It’s used today.”

Mike Price, CTO of ZeroFox, a US cybersecurity company that conducts in-depth fraud research, said commercial use of “has increased dramatically year by year, but it is difficult to pinpoint the exact number.”

However, Chad Stilberg, CEO of US artificial intelligence technology provider Veritone, said growing concerns about deep-rooted counterfeiting were hampering investment in the legitimate use of the technology business.

“The term deepfake has certainly been a negative reaction to the CAPEX in this area,” he says. “Of course, the media and consumers have a clear understanding of the dangers.

New Tech Economy is a series-based system, which is now exploring that how they can make technological innovation is set to shape the new emerging economic landscape.

“Watching Tom Cruise last week shows how good this technology is,” he says. “He was more realistic than President Obama four years ago.

“Do not be too afraid of technology. You need a subtle approach. Yes, you have to have laws to suppress bad and dangerous things like hate speech and revenge on porn. You protect individuals and communities against it.

“But deepfake should not be strictly forbidden for satire and freedom of expression. The commercial use of this technology, such as translating films into other languages ​​and creating compelling educational films. The expansion is very promising.”

One of these video educational applications is the Shoah Foundation’s AI at the University of Southern California, which features more than 55,000 video footage of Holocaust survivors.

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